Persona Invest
Persona Invest is a financial app designed to help women invest with confidence — without the overwhelm. I created it to bridge the gap between complex financial tools and the real needs of women planning their future. It’s not about making finance “cute” — it’s about making it human.
Insurance should be built on trust and convenience — but without a mobile app, users faced long forms, manual data entry, and slow support. Balcia’s web-based process made it hard to manage policies or file claims, limiting both user satisfaction and business growth. Our task was to design a mobile app that simplifies insurance
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Fast pace, parallel dev
11 flows with high complexity
Live design sync with rebranding
Balance innovation VS trust
Insurance should be built on trust and convenience — but without a mobile app, users faced long forms, manual data entry, and slow support. Balcia’s web-based process made it hard to manage policies or file claims, limiting both user satisfaction and business growth. Our task was to design a mobile app that simplifies insurance
Fast pace, parallel dev
11 flows with high complexity
Web backend, tech limits
Web backend, tech limits
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Brainstorming Sessions
Scale your business with productized services or retainers generating reoccurring revenue, while giving the client ease of mind and easy access to subscription management.
Fast pace, parallel dev
11 flows with high complexity
Brainstorming Sessions
Scale your business with productized services or retainers generating reoccurring revenue, while giving the client ease of mind and easy access to subscription management.
Fast pace, parallel dev
11 flows with high complexity
Information Architecture
Scale your business with productized services or retainers generating reoccurring revenue, while giving the client ease of mind and easy access to subscription management.
Fast pace, parallel dev
11 flows with high complexity
Design Concept
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo to better meet the needs of the target audiences. Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights.
Fast pace, parallel dev
11 flows with high complexity
Web backend, tech limits
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
What worked well
If we had more time, I would conduct in-depth interviews with users for an even more accurate understanding of their behavior.
In the future, I would allocate more time for UX testing to validate hypotheses even faster.
In the future, I would allocate more time for UX testing to validate hypotheses even faster.
What could be improved
If we had more time, I would conduct in-depth interviews with users for an even more accurate understanding of their behavior.
In the future, I would allocate more time for UX testing to validate hypotheses even faster.
In the future, I would allocate more time for UX testing to validate hypotheses even faster.
