Balcia
In just 12 months, we built a full-featured app for Balcia - an international insurer in 7 European countries. Users can buy and renew policies, file claims, store documents, and earn rewards — all in one place. With 11+ insurance products and a seamless UX, Balcia redefined digital insurance.
Role
Lead Product Designer
Date
August 2023
Problem & Challange
Insurance should be built on trust and convenience — but without a mobile app, users faced long forms, manual data entry, and slow support. Balcia’s web-based process made it hard to manage policies or file claims, limiting both user satisfaction and business growth. Our task was to design a mobile app that simplifies insurance
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Fast pace, parallel dev
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11 flows with high complexity
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Web backend, tech limits
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Live design sync with rebranding
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Balance innovation VS trust
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Limited UX testing
My Role
Insurance should be built on trust and convenience — but without a mobile app, users faced long forms, manual data entry, and slow support. Balcia’s web-based process made it hard to manage policies or file claims, limiting both user satisfaction and business growth. Our task was to design a mobile app that simplifies insurance
Fast pace, parallel dev
11 flows with high complexity
Web backend, tech limits
Web backend, tech limits
Web backend, tech limits
Key Feautes
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Key Outcomes
$790K
Gross Written Premium
4.5
Post-Buy Avg. Mark
50K
Active Users
4.8
Apps Avg. Rating
Research
Brainstorming Sessions
Scale your business with productized services or retainers generating reoccurring revenue, while giving the client ease of mind and easy access to subscription management.
Fast pace, parallel dev
11 flows with high complexity
Brainstorming Sessions
Scale your business with productized services or retainers generating reoccurring revenue, while giving the client ease of mind and easy access to subscription management.
Fast pace, parallel dev
11 flows with high complexity
Information Architecture
Scale your business with productized services or retainers generating reoccurring revenue, while giving the client ease of mind and easy access to subscription management.
Fast pace, parallel dev
11 flows with high complexity
User & Market Research Insights
Scale your business with productized services or retainers generating reoccurring revenue, while giving the client ease of mind and easy access to subscription management.
Fast pace, parallel dev
11 flows with high complexity
Design Concept
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo to better meet the needs of the target audiences. Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were
Fast pace, parallel dev
11 flows with high complexity
Web backend, tech limits
Key Insights &
Ideas
Based on the data obtained during the research phases, we identified important insights that inspired ideas on how to improve the app from a UX perspective and increase sales.
Insight
Insurance is a support in critical moments.
💡 Idea
Provide quick access to all key services: policy purchase, claim processing, contacting customer support.
Insight
Insurance is a support in critical moments.
💡 Idea
Provide quick access to all key services: policy purchase, claim processing, contacting customer support.
Key Features
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Key Features
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Design System
Large Title
Throughout our multi-year partnership, we made modifications to the demo based on what we learned. As we gained insights, we were able to improve the demo.
Reviews
Personal Learnings
What worked well
If we had more time, I would conduct in-depth interviews with users for an even more accurate understanding of their behavior.
In the future, I would allocate more time for UX testing to validate hypotheses even faster.
In the future, I would allocate more time for UX testing to validate hypotheses even faster.
What could be improved
If we had more time, I would conduct in-depth interviews with users for an even more accurate understanding of their behavior.
In the future, I would allocate more time for UX testing to validate hypotheses even faster.
In the future, I would allocate more time for UX testing to validate hypotheses even faster.
More Cases
