👋🏼 Hi, I’m Anastasia
iOS
Android
Fintech
E-commerce
Health & Wellness
Intend
Lead designer at Intend — a health tech startup building an AI nutrition assistant for 100M+ U.S. adults struggling with unhealthy eating habits and weight. Led research with 200+ users, uncovering emotional eating and lack of consistency as key barriers, and is currently shaping the MVP through interactive prototyping and ongoing user testing.
My role:
Lead Mobile Product Designer
Period:
Jan 2025 – Present
Market4You
Revamped onboarding and trading flow for Markets4you
— a global trading platform with 2.9M+ users. Simplified flows, added educational entry points, and made navigation clearer. This improvement activated users and reduced drop-offs by 25%. Worked closely with a cross-platform team and 10+ developers across iOS and Android.
My role:
Lead Mobile Product Designer
Period:
Balcia Insurance
Led end-to-end design of a mobile app for Balcia Insurance — a European insurer with €109M in premiums across seven countries. Simplified flows for 12 products, ensured compliance, and delivered a smooth UX. The app reached over 150,000 users in its first year and won the E-commerce Stars award.
My role:
Lead Mobile Product Designer
Period:
Jun 2022 – Oct 2024
Persona Invest
Led UX foundation for Persona Invest — an investing app tackling the 30–40% retirement savings gap for women. Conducted 10+ user interviews to uncover trust and clarity barriers, defined the visual style, and prototyped core flows: onboarding, goal setup, and forecasts.
My role:
Sr. Mobile Product Designer
Period:
May 2023 – Aug 2023
Design Snapshots
